The company was founded in 2017 by researchers and entrepreneurs from leading universities and research labs. For example, one of Synthesia’s co-founders, Professor Matthias Niessner, leads a Visual Computing Group that has eight papers accepted to CVPR 2020, the key conference in computer vision. Another co-founder of Synthesia, Professor Lourdes Agapito, teaches 3D computer vision at University College London. The team consists of research engineers with true expertise in state-of-the-art computer vision technologies.
Zalando is a Berlin-based online fashion platform that connects customers and brands. It has a separate marketing unit called Zalando Marketing Services (ZMS), which helps brands using their platform to run more effective marketing campaigns with a data-driven approach.
When it comes to generating creative advertising content, Zalando researchers have some cutting-edge solutions for its partners. In particular, one of their recent research papers suggests a novel approach to generating high-resolution images of fashion models wearing a custom outfit on an input body position. In simple terms, you can transfer the colors of an outfit or a body pose to a different model.
The company recognizes research and innovation as the key factors in their future success, so they have established a Zalando Research lab that focuses on artificial intelligence, machine learning, and natural language processing. The team is led by Urs Bergmann, a machine learning researcher with a strong AI background.
As well as marketing and advertising visuals, AI is also getting quite good at the generation of ad copy for email, social media campaigns, and more. Here are some companies offering AI-powered copywriting solutions.
Phrasee can help you get more opens, clicks, and conversions by generating marketing copies for Facebook, push, and email campaigns. The company claims that its AI-generated messages are always in the brand’s voice, and thus resonate well with the audience.
Clients seem to be happy with the solution. Virgin Holidays says that Phrasee’s AI has increased their email revenue by a few million pounds. A CRM manager from Domino’s Pizza also acknowledges that their email results have become awesome after leveraging the Phrasee solution.
Dr. Neil Yager, Phrasee’s co-founder and Chief Scientist, is the main person behind the company’s core technology. He has been involved in AI-related topics since his Ph.D. in the mid-2000s, although before founding Phrasee he focused on the fields of signal processing and computer vision.
If you struggle to understand how specific words and phrases impact the performance of your marketing campaigns, Persado has an AI-driven solution for your business.
Their technology allows marketing creative to be broken down into six critical elements: narrative, emotion, descriptions, calls-to-action, formatting, and word positioning. Then you can run multiple experiments by using different combinations of these elements to come up with the best-performing message to speak to each customer. The performance of the machine learning models behind Persado’s solution improves with each campaign as new data is received and fed into the models.
With hundreds of brands leveraging the Persado Message Machine, it looks like the solution is really effective at improving brand engagement and conversions. After turning to Persado’s technology, Hostelworld achieved 86% lift of average click-through rate and 12% lift of average open rate. Dell also claims to get impressive results after leveraging this technology for their promotional emails, Facebook ads, display banners, and even radio content: 50% average growth of click-through rate, 46% average growth in conversions, and 77% average lift for “add-to-cart”.
The company claims that its patented technology is the result of six years of proprietary research by world-class data scientists, linguists, and engineers. Indeed, Alex Vratskides, CEO and founder of Persado, has an educational background in applied mathematics, while their Chief Data Scientist Panagiotis Angelopoulos has a Ph.D. in Statistics, a strong academic profile, and solid practical experience.
The Pencil solution provides marketers with AI-written headlines and descriptions. Based on information about the brand, its audiences, and its products, the technology supplies:
- automatically generated headlines that are in line with the brand’s voice as well as specific to each audience;
- product descriptions that suggest new ways of presenting the products.
The company’s website invites those interested in the technology to “join the waiting list”. So, the effectiveness of Pencil’s solution is probably not yet proven with successful case studies.
However, it looks like they have quite a strong team on board. Sumukh Avadhani, CTO and co-founder at Pencil, was previously a Principal at Google as well as a member of technical teams at Samsung and Google. In addition, the company has attracted a number of AI software engineers with relevant expertise. For example, Divish Dayal, AI Software Engineer at Pencil, co-authored the research paper Automated Generation of Search Advertisements that was presented at one of the EMNLP 2019 workshops.
This article was originally published on TOPBOTS.